When I was in college, I read an essay called "The Work of Art in the Age of Mechanical Reproduction" by a German literary critic named Walter Benjamin.
Written in 1936, Benjamin's essay talks about how new media like photography or film removes an artwork's traditional "aura," by which he meant its unique presence in a particular time and place.
About 20 years later, I became famous (infamous?) by printing out hundreds of thousands of copies of a book I wrote, called "Principles of Building AI Agents," and handing it out at every developer and AI event.
One reason this works: AI drives the cost of content creation to zero. In an age of LinkedIn slop, people react well to words written by a human and printed out on dead trees.
This is also why cinematographic videos, color grading and all, are having a renaissance. Countersignaling works.








