Citi still believes in Strategy Inc. Just… a little less than it used to.
On June 30, Citi analyst Peter Christiansen reaffirmed a Buy rating on Strategy Inc. (MSTR), the Bitcoin-accumulation machine formerly known as MicroStrategy, while maintaining a $260 price target. With shares trading around $87 at the time of the call, that target implies roughly 200% upside from current levels.
That is a bold number. It is also the third price target Citi has set on this stock, and the lowest of the three.
A bullish call with a complicated history
When Citi initiated coverage of Strategy in October 2025, the firm set a target of $485. That got trimmed to $325, and now sits at $260, a series of reductions that tracks closely with the broader turbulence in digital asset markets over the past several months.
