Citi just took a machete to its price target on Strategy Inc., the company formerly known as MicroStrategy, cutting it to $136 from $260. The bank still rates the stock a Buy.
The reduction is tied directly to Citi’s revised Bitcoin price forecast, which now sits at $81,800. That’s a 27% haircut from the bank’s prior estimate, and since Strategy’s entire thesis revolves around hoarding Bitcoin like a digital-age dragon, the math flows downhill pretty fast.
A target in freefall
Citi initiated coverage of MSTR at $485 back in October 2025. By December, that had been trimmed to $325. Then came a cut to $260 in June 2026. Now we’re at $136, which represents a roughly 72% reduction from where the bank started less than a year ago.
Bitcoin’s gravity pulls everything down
