Bogg, a TikTok-viral bag brand, is inking new retail partnerships as its growth continues to surge.The company, which is known for its colorful and washable Croc-like totes, is entering six new retailers, including Urban Outfitters and Anthropologie, bringing its total number of U.S. locations to more than 7,000. Bogg entered 1,900 Target locations in 2024, and it’s also available via its own website, as well as through partners like Dick’s Sporting Goods, Dunham’s Sports, Bloomingdale’s and Amazon. Most of Bogg’s bags retail for $60-$100, depending on size.
Bogg is not a new brand — it was founded in 2008 — but the company has earned a cult-like following in the last few years, thanks to social media, endorsements from so-called “Peloton moms,” and a fanbase eager to collect as many colors and patterns of the bag as possible.
In this way, Bogg has enjoyed a Stanley-like rise, with lifetime sales now totaling $400 million. For 2026, the company is on track to surpass last year’s revenue high of $140 million, said founder Kim Vaccarella. Bogg is now counting on more retail partnerships — such as with big names like Anthropologie — to give it an extra boost.
Over the past year, Bogg added nearly 200 new retail doors nationwide, including 162 within the specialty channel alone. In addition to Urban Outfitters and Anthropologie, the company is going into The Container Store and Tillys. Approximately 40% of Bogg’s sales come from retail partners, with the remaining 60% from DTC and Amazon.
