Welcome to “What’s In Your Cart,” a Modern Retail series where executives at some of the world’s biggest brands and retail companies tell us about their personal shopping habits — from their favorite finds and guilty shopping pleasures to their most regrettable buys and impulse purchases. We last spoke with Meenakshi Lala, CEO of the flower delivery company UrbanStems. Up next is Carly Gomez, chief marketing officer at Crocs.As chief marketing officer at Crocs, Carly Gomez oversees marketing for one of the footwear industry’s most recognizable brands. She joined the company last year after spending about 16 years at Vans, where she held a variety of roles across merchandising, direct-to-consumer and global marketing. She later spent a year and a half at Fabletics before returning to the footwear industry.
Gomez spends her days thinking about how consumers discover new products, and her own shopping habits offer a glimpse into how that process works in practice.
A frequent shopper, Gomez finds inspiration in a mix of sources. Every Sunday morning, she catches up on fashion-focused Substack newsletters. During the week, she scrolls TikTok Shop, where creators regularly introduce her to brands she hasn’t seen before. Even as a longtime marketer, Gomez admits she’s easily influenced by a good recommendation.
