Automobili Lamborghini S.p.A.
Automobili Lamborghini has been a disruptor from the start, a tractor manufacturer that, in 1963, decided to compete with Enzo Ferrari in developing the world’s most exotic cars of the day. In the subsequent decades, founder Ferruccio Lamborghini’s eponymous marque has continued its charge with such benchmark models as the Miura, Countach, Aventador, and Huracán. Yet the model that’s had the most impact on the industry and the Raging Bull’s own bottom line has been a family hauler, albeit one with plenty of fury.
Named Robb Report’s 2019 Car of the Year, the Lamborghini Urus S.U.V. appeared on the scene in 2017, and since its debut, other high-luxury, high-performance automakers have been chasing its success. Unfortunately for the rest of the field, the team at Sant’Agata Bolognese has just announced a new variant that’s its most powerful yet—the Urus SE Performante, which Robb Report was recently given a virtual preview of by Lamborghini’s design director Mitja Borkert.
The Lamborghini Urus SE Performante.
Automobili Lamborghini S.p.A.
