Every successful content creator has one thing in common. They all started at zero. Zero followers. Zero brand deals. Zero comments. Zero views.
Yet, while many people see the polished videos, viral moments and brand collaborations, very few understand what it actually takes to build a personal brand from the ground up.
On the latest episode of the Youth Empowered Podcast by the Nigerian Bottling Company, digital creators Mercy the Influencer and DarkSkinned Ella pulled back the curtain on what it really means to create content online. From overcoming self-doubt and social anxiety to developing a content strategy that drives growth, the conversation offered practical lessons for anyone looking to build a presence in today’s digital economy.
Everyone starts at zero
For both creators, the journey wasn’t as glamorous as social media often makes it seem.
