Austin Evans says the biggest creator mindset shift is learning to think beyond the next video

The tech creator reflects on 17 years on YouTube, the influx of AI, and the metrics that matter now

By

Crystal Bell

Digital Culture Editor

Crystal Bell is the Digital Culture Editor at Mashable, where she leads coverage of the creator economy, internet culture, and digital life. Her work focuses on the people, platforms, and communities shaping modern entertainment, from YouTube creators and livestreamers to fandoms, social media trends, and the evolving relationship between technology and culture. She also oversees the Mashable 101, the publication's annual list recognizing the internet's most influential creators.