What does it take to make the Mashable 101? You've got to be a content creator at the top of your game, making videos that are not only viral but vital. And who better than the game masters of Dropout to give advice on how to forge your path to creator excellence?Mashable Entertainment Editor Kristy Puchko spoke with Dropout CEO/owner and Game Changer host Sam Reich, Dimension 20 creator Brennan Lee Mulligan, and Very Important People host/producer Vic Michaelis about the comedy streaming platform's rise and unique popularity.
In separate interviews, Reich, Mulligan, and Michaelis reflected on their own journeys as creators and comedians. When asked what path they hoped to lay for those who came next, here's what they had to say. Sam Reich says you should steal from Dropout
No, seriously. "Anyone is more than welcome to steal Dropout's very obvious business playbook and run with it," he told Mashable, before explicitly laying out the steps to follow. "Create a subscription platform, maybe using Vimeo or one of the many platforms like it, which are essentially free to get started on," Reich explained. From there, Reich recommended, "Create a long-form product and then market it using social media. Something we've done in particular that might be a little clever is that each show has its own social channels, not the network's overall channels. That's allowed us to scale on social media in a way that not everyone finds. It also allows us to take advantage of algorithmic consistency, meaning the algorithm loves it when you feed it the same type of thing over and over again, and not when you feed it disparate things."
