Skip to main contentHomeNewslettersReturn to homepageCannes LionsCreativity Top 5Small Agency NetworkCMO Strategy & TrendsAgency Review TrackerHealthcare Marketing Impact AwardsHow to make your 2026 Healthcare Marketing Impact Awards entry as strong as your workEntries are open for the 2026 Healthcare Marketing Impact Awards. The final deadline is Monday, Aug. 10, 2026, at 5 p.m. PT. (Modern Healthcare) July 01, 2026 05:00 AM EDTFeatured StoriesMarketer's BriefHow Macy’s is modernizing a legacy brand around celebrations and customer moments—including the Fourth of JulySharon Otterman, CMO of Macy’s, talks about the “Celebrations Start at Macy’s” marketing platform and how the retailer is approaching tentpole moments this year.APByAdrianne PasquarelliCannes LionsInside Alex Cooper’s Cannes pitch—direct creator-brand partnerships, no agency middlemanGFByGillian FollettCannes Lions18 hidden gems among the 2026 Cannes Lions winnersTNByTim NuddMediaThird quarter 2026 media buying trends—where brands plan to spend more and lessBDByBrandon Doerrer