Javier Aguirre pumped his fist from the touchline as Mexico found the back of the net against Ecuador in the Round of 32 at the 2026 FIFA World Cup. It was a moment decades in the making for the veteran coach, who is managing El Tri for the third time and previously represented the country as a player back in 1986.
The 2026 World Cup, the first ever co-hosted by three nations (Canada, Mexico, and the US), is shaping up to be the most significant intersection of professional sports and cryptocurrency the industry has ever seen.
Kraken takes center stage as FIFA’s crypto partner
On June 9, 2026, Kraken was announced as the Official Crypto Exchange Supporter of the FIFA World Cup, complete with ticket giveaways, fan promotions, and crypto-native activations designed to pull casual sports viewers into the digital asset ecosystem.
Fan tokens are having their World Cup moment
