While most families debate whether to hold or sell their Bitcoin, the Trump family has been running a rather different playbook. Through World Liberty Financial, a crypto startup co-founded by Eric Trump and Donald Trump Jr., the Trumps earned over $500 million from token sales, according to a CNBC report from June 2026.
How the money moved
In August 2025, a publicly traded company called Alt5 Sigma purchased approximately $1.5 billion worth of WLFI tokens from World Liberty Financial. Per the financial structure WLF established in its 2024 token offering documents, 75% of proceeds from token sales flow to Trump family entities. After expenses, that translated to roughly $500 million landing in the family’s pockets.
Eric Trump and Donald Trump Jr. celebrated the deal publicly at Nasdaq. Alt5 Sigma’s investors had a less celebratory August. Following the acquisition, the company’s stock fell more than 90%. Alt5 Sigma has since rebranded as AI Financial Corp.
This is not the only deal worth examining. In January 2025, a UAE-backed firm separately acquired a 49% stake in World Liberty Financial for $500 million. That transaction routed $187 million directly to Trump family entities at closing, distinct from any proceeds tied to the WLFI token sale.
