Linq developers can now build iMessage Apps. These are interactive mini-apps that run inside a iMessages conversation.

A user can shop, play a game, book a flight, or pay. None of it requires leaving the iMessage thread. There is no deep link to an external browser. There is no ‘tap here to finish in the app.’

Previously, an agent’s main API option was to send a link. The user then had to follow it somewhere else. iMessage Apps remove that handoff.

TL;DR

Linq’s new imessage_app part renders tappable, interactive cards directly inside an iMessage thread.