E-commerce platform Minty has launched an AI-powered shopping companion that delivers deals and cashback offers in ChatGPT.
The move highlights how commerce features are starting to appear inside generative AI platforms. The company is addressing how products are surfaced in large language models (LLMs) by adding a transactional layer to the interface.
According to Minty, 70% of U.S. shoppers use or explore AI to find better deals. The app uses what the company calls proprietary shopping intelligence to deliver deals and cashback offers during relevant points in a conversation.
Adding the app to ChatGPT is a one-time setup for Minty members. Users navigate to the apps directory in ChatGPT, search for Minty, and click “Connect.”
Instead of navigating to a product page to access rewards, consumers can stay within the ChatGPT conversation, where relevant cashback offers and rewards appear in real time. The goal is to create a more direct path from research to purchase.
