Higgsfield AI, the Silicon Valley startup that turns text prompts into video content, is in discussions to raise between $300M and $500M at a pre-money valuation of $5B. If the round closes anywhere near that target, it would represent a more than fourfold increase from the company’s $1.3B valuation recorded in January 2026.
That kind of valuation leap in roughly six months is unusual even by venture capital standards. But Higgsfield has the revenue numbers to back up at least some of the enthusiasm: the company’s revenue run rate has hit $500M, up from $200M in annual recurring revenue earlier this year.
From Snapchat filters to billion-dollar bets
Higgsfield was founded in 2023 by Alex Mashrabov, who previously led Generative AI efforts at Snap. The company launched its platform in March 2025 and scaled to millions of users in a relatively compressed timeframe.
Total funding raised to date sits at approximately $138M, with prior rounds backed by Accel, Menlo Ventures, GFT Ventures, and AI Capital. The new round would dwarf everything the company has raised so far, combined, by a factor of roughly three.
