Higgsfield AI did not exist before March 2025. Fifteen months on, the video startup is in talks to raise money at a $5bn valuation, four times its worth at the start of the year.
The company is seeking $300mn to $500mn, The Information first reported. That would value it at $5bn before the new money, up from $1.3bn in January. DST Global, the fund built by early Facebook backer Yuri Milner, is among the investors in talks to join. The round has not closed.
The pitch is growth of a rare kind. Higgsfield crossed a $500mn annualised revenue run rate this month, according to reporting on the round. That is up from $200mn at the end of 2025. A platform barely a year old now sells at a half-billion-dollar annual pace. Roughly 70 per cent of that activity comes from enterprise customers.
That enterprise tilt is what separates Higgsfield from consumer novelty apps. Brands want ad clips, product shots, and social posts in hours rather than weeks, and they pay per seat and per render. That is a steadier business than viral demos. It is also why investors treat the revenue as durable rather than a passing craze, and why they are willing to pay up for it.
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