Canada Reflects a More Measured Path to Connected Living with Rising Expectations for Flexibility and Trust
Assurant’s 2026 Global Connected Consumer Trends Report shows that rising expectations for flexibility, transparency, and support shape Canada’s digital experience landscape
Assurant, Inc. (NYSE: AIZ), a global company that redefines the boundaries of protection – safeguarding and servicing connected devices, homes, automobiles, and commercial equipment in partnership with the world’s most successful brands, today highlighted Canada-specific insights from its 2026 Global Connected Consumer Trends Report, underscoring broader global shifts in how connected technology is becoming essential to everyday life. The findings show Canada reflecting a more measured but steadily evolving digital landscape, with consumers seeking flexibility, transparency, and reliable support as they adopt new technologies.
The report introduces the Technology Sentiment Index, a measure of overall positivity toward technology. Canada scores 61 out of 100 on the Technology Sentiment Index, reflecting a more measured approach to technology adoption compared to some global markets. At the same time, Canadians clearly recognize the benefits of being connected—72 percent say connected technology makes their lives better, particularly across everyday activities like shopping, entertainment, and communication.
