L-R: Kunle Ahmed, past chairman of the Nigerian Insurers Association (NIA); Gus Wiggle, past chairman, NIA; Eddie Efekoha, past chairman, and Tope Smart, also past chairman at the launch of the NIA Pulse.
The Nigerian insurance industry has launched a state-of-the-art podcast studio, the NIA Pulse, as part of a renewed drive to reshape public perception of insurance, deepen financial literacy and position the sector for a new phase of growth following the ongoing recapitalisation exercise.
The facility, unveiled by the Nigerian Insurers Association (NIA), is expected to serve as a digital communication hub where industry leaders, insurers, regulators and other stakeholders will engage Nigerians through podcasts, interviews and discussions aimed at demystifying insurance and improving public understanding of its role in the economy.
Speaking at the unveiling of the NIA Pulse, Kunle Ahmed, chairman of the Nigerian Insurers Association, said the initiative marks a turning point in how the industry communicates with the public after years of allowing others to define its story.
“For decades, the insurance industry has faced a persistent challenge: the gap in public perception and the need to deepen insurance literacy among our populace,” Ahmed said.
