The Chairman of the 2026 Almond Insurance Industry Awards Panel of Judges, Ogala Osoka, has called for a radical shift in strategy and the deployment of innovative platforms to bridge the persistent gap between insurance awareness and actual penetration in Nigeria.
Osoka made the call during a press conference in Lagos, marking the official kick-off of the 2026 edition of the awards, themed ‘#TheReemergence’.
According to the insurance veteran, despite continuous promotional efforts by industry players and the media, the level of insurance uptake across the country remains disproportionately low compared to Nigeria’s vast population.
“Although the industry has made considerable efforts in promoting insurance awareness—the media included, there is still a significant gap between awareness and actual penetration,” Osoka said. “This reality calls for fresh thinking and innovative platforms to drive the message further.”
He explained that the Almond Insurance Industry Awards were designed as one of those critical platforms to change the narrative.
