U.S. Bank Survey: 67% of Parents Talk Money Before Age 12, But Still Need Tools to Take Action
New research reveals generational shift toward open financial conversations, highlights importance of family banking tools
A new study from U.S. Bank, conducted in partnership with Morning Consult, shows a major generational shift in how families approach conversations about money, reshaping financial education at home. While many Americans grew up in households where money was rarely discussed, today’s parents are rewriting the playbook, starting earlier and talking more openly with their children.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260630555828/en/ A new survey from U.S. Bank and Morning Consult reveals how parents are approaching money conversations at home.
The survey of more than 3,000 U.S. adults found that about half said money was rarely or never discussed growing up. Older generations were less likely to have had those conversations. However, today’s parents report more comfort talking about money with their kids and a growing focus on helping them build financial skills early.
