A guide to preparing your child for a safe financial future.
Conversations about money do not often come easily. The topic can seem private and sensitive, and, in many families, it is almost taboo. The problem? By avoiding these discussions, people miss out on essential information and face the risks of crippling debt, inadequate future savings, and poor budgeting practices.
It’s time to normalise money conversations and remove the stigma, ensuring South African children are at the heart of this change – cultivating a culture of open, frank, and educational conversations.
Involving younger generations in conversations about how to spend their money is key to their development. When they’re encouraged to discuss money, parents set a standard for strong financial habits in their children’s futures.
In South Africa, approximately 49% of adults are financially illiterate. That is roughly over 30 million people without a proper understanding of money and the methods available to protect them from financial complications.








