Norwegian striker Erling Haaland is used to attention. He’s six foot five inches with shoulder-length blonde hair that loudly gestures towards his Viking pedigree. He is also among the best soccer players in the world and has led his country’s men’s team to its first FIFA World Cup appearance in nearly three decades. But a couple of weeks ago, stylist and TikToker Jack Savoie pointed to something else Haaland is known for: his collection of Hermès bags.
“Have you seen Erling Haaland’s custom Birkins?” Savoie said in a video that quickly went viral. “Baby, buckle up.”
“OK the first thing I should say is that they’re not all Birkins,” Savoie said in a phone interview. Many of Haaland’s bags are actually Haut à Courroies (HAC), the model that the Birkin is based off, but with a slightly taller and narrower profile. That doesn’t do anything to dull the impact of Haaland’s collection, though.
In the video, with over 10 million views, Savoie spends several minutes breaking down the soccer star’s collection. There’s the special edition “Endless Road” HAC that he carried as he deplaned in North Carolina ahead of the World Cup. The bone colored bag is decorated with a patchwork of blue and gray leather that creates a mountain highway scene. There’s a moss-colored canvas HAC and a black-and-orange checkerboard HAC, and he was even spotted with his girlfriend Isabel Haugseng Johansen’s Birkin 25 tucked inside his HAC 50. “He was doubled up on Birkins, it was so chic,” Savoie said.
