Published on
26/06/2026 - 10:52 GMT+2
He sleeps with footballs. He ignores DMs from Tom Holland. He collects Birkin bags.
Erling Haaland arrived at the FIFA World Cup as one of the game’s most feared strikers, and he will leave it as one of its most entertaining personalities.
Between an irreverent social media presence, ironic encounters with fans and a seeming indifference to his own celebrity, Haaland has offered a refreshing alternative to the media-trained image we’ve come to expect from sport stars. And in the span of a few weeks, he may have unwittingly created a whole new generation of Norway football fans.
