Three matches kick off the Round of 32 on June 30, and the stakes extend well beyond the pitch. Ivory Coast faces Norway at AT&T Stadium in Dallas at 1 p.m. ET, France meets Sweden at MetLife Stadium in New Jersey at 5 p.m. ET, and Mexico hosts Ecuador at Estadio Azteca in Mexico City at 9 p.m. ET.
This is the first FIFA World Cup to feature 48 teams, and it’s also the first to feature an official crypto exchange partner.
Kraken plants its flag at the world’s biggest sporting event
On June 9, 2026, Kraken became FIFA’s first-ever Official Crypto Exchange Supporter. The partnership covers activations across North America and Europe through the July 19 final, putting the exchange’s brand in front of an event projected to draw over 6 billion viewers globally.
The partnership stops short of placing Kraken among FIFA’s top-tier global sponsors, but the activation rights across two major continents during the knockout rounds give it significant real-world visibility at exactly the moment tournament viewership peaks.
