Published Jun 29, 2026, 4:36 PM EDT
Timing, pace and tone can ensure that others will join you in celebrating your wins.
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Published Jun 29, 2026, 4:36 PM EDT
One of the biggest hurdles to overcome when transitioning from a military to civilian career is the idea of self-promotion. When is it too much? When is it arrogance? When is it necessary, and when is it weird? Military-rooted values often confuse the issue. Values of "service before self," for example, stipulate that you are to claim responsibility and accountability, but not pursue recognition or credit for your service. For many of the veterans I've coached, the idea of promoting themselves and their accomplishments garnered while in uniform seems to contradict military values and feels like bragging. Read More: Controlling Your Destiny After the Military: Real or Illusion? All over social media, particularly LinkedIn, you'll find posts that begin with, "I'm honored to be recognized for …" or "What a thrill to be selected for …" as if feigning humility, but they actually promote an achievement or recognition. For veterans, this can feel like a disingenuous attempt at self-aggrandizement and arrogance (cloaked in humility) and is disconcerting.
