ByJohn Brandon,
Senior Contributor.
For those of us who use social media on a daily basis, there’s always an underlying sense that someday a post might go viral or that we’ll finally amass a big following. Most of us are not posting for a small audience and only a few comments. The goal is often for our content to catch on with a wider audience, otherwise we likely wouldn’t even bother.
Recently, I talked to book author Mark Batterson about how it can seem like many of us will toil away for years and years on social media with no success. His latest book, called Gradually, Then Suddenly, is all about waiting until a breakthrough happens. He says the key to success is to stick with your message and stay authentic, because the time will come when you experience a breakthrough. He also says it’s important to reframe what influence on social media even means.
“Sometimes the loudest voices do get the most time and attention,” he says. “I am not after likes and follows, I really want to add value. I want to post content that will inspire people. Sometimes [social media] is also an outlet to have great offline conversations.”
