Tidal just drew a line in the sand. The streaming service announced that tracks identified as 100% AI-generated will no longer earn royalties on its platform, effective immediately.

Starting July 15, those same tracks will also carry a visible “AI” badge in the app, giving listeners the option to filter them out entirely. It’s a two-step approach: cut the money first, then make the labeling transparent.

What Tidal is actually doing

Rather than banning AI-generated music outright, Tidal is taking a more surgical approach. The platform will keep AI tracks available for listening but strip them of any ability to generate revenue. That includes both royalty payments and direct-to-fan sales.

“Tidal’s priority is ensuring royalties go to original works directly produced, written, and performed by people,” the company said in its announcement. “We will therefore not knowingly attribute royalties to music we identify as wholly AI-generated.”