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I almost wrote about the new Ferrari Luce electric vehicle a week or so ago. In the end, I got busy with other things and then decided I didn’t really need to write about a car that costs about twice the price of my home. But now there’s more news about the Ferrari Luce out there, so let’s get into it.
First of all, this is my take: I was seeing headlines about the huge backlash to and disappointment in the Luce before I saw a picture of it. Once I saw pictures, I could see why there was backlash — it didn’t really look like a Ferrari and there are some design elements that people may really not be into. However, to me, it looked like a super futuristic — almost unreal — car that you’d see in a futuristic movie, whether a sci-fi movie or a kind of James Bond 2050. I thought it looked fun and unique. At half a million dollars, frankly, I’d want something truly unique and cool like this. And remember that it was designed by former Apple chief designer Jony Ive. As a legend in the field of design, he wasn’t going to just do a normal Ferrari look. And it’s not surprising that the Luce has a kind of Apple like vibe. I think it’s a cool looking car, even if it isn’t anything like a traditional Ferrari.
