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If you’re into EVs or sports cars, then you surely saw the kerfuffle over Ferrari’s first all-electric car, the Luce. The reaction was swift and biting for the five-seater EV designed by Apple veteran Jony Ive and priced at close to $650,000.
Ferrari fans expressed horror, critics compared it to the far cheaper Nissan Leaf, memes were made, and even one car designer (Lucid’s Derek Jenkins) threw some shade.
Senior reporter Sean O’Kane asked a different question as the great Ferrari Luce debate blew up the internet: Who is the Luce for?
You’ll have to read the full story to get his complete breakdown. But in my view, the most important question is whether the Luce is for existing Ferrari owners. After all, Ferrari owners often possess more than one. More than 80% of the 14,000 people who bought a Ferrari last year already own one of its vehicles, O’Kane notes.
