"I think she just built it organically," the Yitty founder said of Swift's fandom.
Lizzo thinks Taylor Swift is 100% that b—h when it comes to cultivating her fanbase. While guesting on the Proto Pop web series episode posted Sunday (June 28), the Yitty founder praised the pop superstar for making community a cornerstone of her career.
While speaking to influencer Swiftologist, aka Zachary Hourihane, Lizzo discussed how she’s redefining what’s most important in her music career. Instead of focusing on commercial success or appealing to a mass audience, she says that “now it’s just like, who’s my fanbase? Who’s my community? Who am I talking to?”
“I’m talking to the Lizzbians,” the hitmaker continued of her new approach. “I’m talking to my people. I always talk about Taylor for doing — she’s been doing that for such a long time.”
Indeed, Swift is known for the bond she’s had with fans from the start, from holding free meet-and-greets with them after shows on her first five tours to interacting with them on social media and, at one point, sending some of them Christmas presents she’d selected for them by hand. “I just think it was so genius and so smart,” Lizzo added. “I don’t even know if she had the foresight to do that. I think she just built it organically, and now she has her own community around her to back her up.”
