Spencer KornhaberJul 10, 2026 – 9.00amIn May, the globally famous pop star Lizzo was spotted on the side of a busy road in Los Angeles, putting up her own posters. Wearing a white crop top and a tiny skirt, she dipped a long brush into a bucket of paste then used her body to press her new album cover onto a wall. A passing car stopped, and its driver told her that his mum was a big fan. Lizzo asked, “Did she presave my album?”This grunt work, captured in a video posted to Lizzo’s social-media accounts, was part of a marketing campaign emphasising her own unpopularity.AtlanticSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles