U.S.-based brand protection and investigations firm Signa Techlaw Corp. has entered the Indian market, marking its first expansion into the Asia-Pacific region. Established in 2023 by Daniel Estrada and Andrés Argoti, the company combines artificial intelligence with investigative expertise to detect counterfeit products, unauthorized sellers, and illicit trade networks across digital and physical marketplaces.Industry reports have consistently identified China, India, and Turkey as some of the world’s largest sources of counterfeit goods, underlining the scale of the global challengeMr. Estrada, who has served as a reserve police lieutenant attached to crime investigations and Interpol, aims to position Signa as a technology-driven platform supporting international organizations in tackling illicit trade originating from these regions.“The problem is no longer limited to luxury goods or fashion accessories. Counterfeit medicines, cosmetics, food items, and alcoholic beverages are increasingly reaching consumers, posing significant risks to public health and safety,” said Daniel Estrada, Founder and Chief Executive Officer of Signa in an interview.“Today, the largest counterfeit marketplace is no longer a traditional street market—it is online. As consumers increasingly shop digitally, counterfeiters have followed them,” he emphasised.India’s counterfeit trade is rapidly shifting to digital platforms, with e-commerce websites and social media emerging as key distribution channels, he added.According to the ASPA-CRISIL State of Counterfeiting in India 2025 report, online platforms account for 53% of counterfeit purchases, while nearly 89% of urban Indian consumers have unknowingly or knowingly purchased counterfeit products at least once.Signa’s technology platform collects intelligence including seller identities, payment information, phone numbers, and location data to assist investigations and enforcement agencies. The company is currently working with more than 32 brands across 12 countries and has identified counterfeit products worth over $150 million globally, and has supported enforcement actions safeguarding products valued at more than $40 million, it said.With India’s digital economy expanding rapidly and online shopping becoming mainstream, brand protection is expected to become an even greater priority for businesses.Signa plans to initially focus on sectors such as pharmaceuticals, healthcare, cosmetics, food, and beverages, where counterfeit products can have serious consequences for consumer safety.