Strategy just gave its preferred stockholders a raise, and the market responded accordingly. STRC shares surged more than 11% to approximately $83.60 after the company announced a comprehensive capital management overhaul that touches nearly every corner of its balance sheet.

The stock had been trading around $74.57 before the announcement on June 29, making this its highest price since late June.

What Strategy actually announced

The company rolled out what it calls a “Digital Credit Capital Framework.” Here’s what that means in practice.

First, the annual dividend rate on STRC, its Variable Rate Series A Perpetual Stretch Preferred Stock, goes up to 12.00% from 11.50%. The first semi-monthly payouts at the new rate are scheduled for July 31 and August 15, 2026, at $0.50 per share. At the post-announcement price, that works out to an effective yield exceeding 14%.