Strategy, the publicly traded company formerly known as MicroStrategy, has bumped the annualized dividend rate on its Series STRC perpetual preferred stock to 12%, effective July 2026. The move comes alongside a broader financial blueprint covering cash reserves, stock repurchases, limited Bitcoin sales, and what the company calls “digital credit” initiatives.

This is at least the sixth time Strategy has raised the STRC dividend since launching the instrument in July 2025.

The math behind the hike

STRC was designed as a perpetual preferred stock with a $100 par value, paying dividends instead of interest, with its value closely tethered to Bitcoin’s price swings.

STRC shares have been trading significantly below that $100 par value. Recent prices have ranged between $74 and $91, which means anyone buying at those levels is locking in effective yields north of 16%, well above the stated 12% rate.