Lionel Messi just did something he’d never done in five previous World Cup appearances: score a hat trick. Argentina’s 3-0 demolition of Nigeria in the group stage wasn’t just a statement game for the defending champions. It was the kind of performance that moves markets, specifically the niche but growing world of fan tokens tied to national soccer teams.

The $ARG fan token, linked to the Argentine national team, has seen a notable spike in trading volume following Messi’s three-goal masterpiece.

Messi rewrites history at 39

His hat trick against Nigeria pushed his all-time World Cup goal tally to 17, surpassing Miroslav Klose’s previous record of 16 goals.

This is Messi’s sixth World Cup. He turned 39 on June 24 while stationed with the Argentine squad at their training base in Kansas City. Prior to the 2026 tournament, Messi had recorded 13 goals and eight assists across his five previous World Cup campaigns.