Lionel Messi just broke the all-time World Cup scoring record, and the ripple effects aren’t limited to football. Argentina’s 2-0 victory over Austria on June 23 sent the defending champions into the knockout stage with first place in Group J, while Messi’s five goals in two games have turned him into a one-man highlight reel.
Messi now has 18 career World Cup goals, leapfrogging Miroslav Klose’s long-standing record of 16. He got there with a hat trick against Algeria and a brace against Austria.
The Socios connection
Messi has been an ambassador for Socios.com since 2022, a deal valued at more than $20 million. Socios is the fan-engagement platform built on the Chiliz blockchain, and it powers the $ARG token, Argentina’s official fan token.
Fan tokens are tradable digital assets that give holders minor governance rights, like voting on kit designs or walkout songs. The $ARG token has historically shown price sensitivity to Argentina’s results and, more specifically, to Messi’s individual performances.
