Beltone Venture Capital (BVC), the venture capital arm of Beltone Holding, has increased its investment in Egyptian consumer brands ariika and Lychee to support their expansion into Saudi Arabia, where the two companies plan to open a combined five new stores in Riyadh.
ariika, a direct-to-consumer home furnishing brand led by Khaled Attallah, will launch two stores in Riyadh, while healthy food and beverage brand Lychee, founded by Mohamed Assy, will open three stores as part of their regional growth strategy.
Beltone Venture Capital said the expansion marks the beginning of a broader plan to build the next generation of regional consumer champions, with Saudi Arabia serving as a key strategic growth market.
Press release:
Beltone Venture Capital (BVC), a subsidiary of Beltone Holding, is doubling down on two of Egypt's most compelling consumer success stories: a direct-to-consumer digital-led home furnishing brand ariika and healthy F&B pioneer, Lychee, as both companies prepare to significantly deepen their footprint in Saudi Arabia with a combined five new stores opening in Riyadh.
