Beltone Asset Management, an Egypt-based investment bank and asset manager, has partnered with fintech Telda to offer its investment products and mutual funds through the Telda app, allowing users to open investment accounts and invest directly from their mobile phones.
The deal is the latest sign of how Egypt’s asset managers are increasingly turning to fintech platforms to reach retail investors, as competition intensifies for a growing pool of first-time and digitally native savers.
Under the partnership, users will be able to open investment accounts within minutes using only a national ID, without paperwork or branch visits. They will gain access to Beltone products including the Meya Meya fund, Sabayek gold investment fund, B-Secure liquidity fund, and Wafra EGX 33, a Shariah-compliant equity fund.
“Our partnership with Telda reflects our commitment to broadening access to investment solutions while evolving how investors engage with financial products in an increasingly digital environment. Through this collaboration, we are extending trusted investment products to a broader segment of users through a seamless and accessible experience,” Khalil El Bawab, CEO of Local and Regional Markets at Beltone Holding, said in a statement on Monday.
