Saudi Arabia’s Sela and Egypt’s Talaat Moustafa Group launch strategic entertainment alliance
CAIRO: Sela, a Public Investment Fund company focused on experience design and destination development, has signed a strategic joint venture agreement with Egypt’s Talaat Moustafa Group to create and manage live entertainment and cultural events throughout Egypt.
The agreement was signed in the presence of Turki Alalshikh, chairman of the board of directors of the Saudi General Entertainment Authority.
The partnership seeks to develop a regional ecosystem that integrates urban development, hospitality, and entertainment tourism, and establish a coordinated event route between Saudi Arabia and Egypt.
Turki Alalshikh poses for a group photo in Cairo with the TMG and Sela officials. (Supplied)
