An Argentinian fan holds up a Labubu doll during the 2026 FIFA World Cup Group J match between Argentina and Algeria at Kansas City Stadium in Missouri, the United States, on June 16. GETTY IMAGES
BEIJING — While China's football fans feel much disappointed that their national team isn't at the 2026 FIFA World Cup, the tournament is still packed with Chinese influence, with "Made in China" products visible almost everywhere on and off the pitch.
Chinese products have long made their presence felt with football fans around the globe. As far back as 32 years ago, Chinese manufacturers were already supplying merchandise for the 1994 tournament in the United States. This time around, China's presence is more visible and far-reaching, showing up not only in athletic equipment and fan gear, but also in stadium facilities and even the cultural touches surrounding the event.
At this year's World Cup, many Chinese companies are keeping a low profile — they have neither hired football stars for advertising campaigns nor staged eye-catching marketing activities.
Mexico, one of the tournament's three host countries, offers a case in point. To better serve the World Cup, Mexico City's Estadio Azteca, which staged the opening match, has undergone a full-scale renovation. The overhaul, which has made the stadium more spacious and modern, was carried out by companies including China Railway Construction Engineering Group.
