Why is Shein becoming more expensive in the EU? Ask our chatbot

Published on

29/06/2026 - 7:45 GMT+2

Previously, e-commerce giants were able to ship millions of ultra-cheap, tax-free individual packages directly from Chinese factories to European consumers, avoiding customs duties entirely. To end this structural advantage and protect local European retailers, the EU has eliminated this exemption, introducing a flat-rate customs duty of €3 that applies to each product category within a parcel rather than once per parcel.

If a shopper buys a shirt, a pair of sunglasses and a bag in a single order, they will now face a €9 customs charge on a low-cost bundle that previously entered the continent completely free of charge.

The EU made this decision because massive non-EU platforms were exploiting the exemption to flood Europe with billions of untaxed shipments. This loophole created severe unfair competition for local European retailers, which are legally required to pay domestic taxes and comply with strict safety standards.