Gen Zers have gotten so accustomed to AI that they’re now using it for one of the biggest financial decisions they’ll ever make: buying a home.
A study by the Bank of America Institute found that about a third of Gen Z had used AI tools in the past 12 months for homebuying research, a trend that could represent a generational shift in how people approach major financial decisions.
Unlike older buyers who prefer the advice of human experts and may be skeptical of tech, Gen Z is much more open to it and less trusting of experts, said Graham Paterson, the CEO of Jitty, an AI-fueled real estate search engine based in the U.K.
“Gen Z is just naturally that much more distrusting, and because they don’t know the home buying process, they’re much more likely to look for answers in something like AI,” he told Fortune.
In fact, when it comes to homebuying, one of the most popular uses for AI includes doing research on the process in general as well as specific neighborhoods or property values, according to BofA.
