Apple is reportedly set to launch two high-end MacBooks later this year, with anticipated steep price hikes following recent increases due to rising memory costs.
Apple plans to launch MacBook Ultra (OLED touchscreen, M5 Pro/Max) and updated MacBook Pro (M6) in fall 2026. Higher memory costs plus new premium tier signal aggressive pricing—IT buyers must accelerate capex planning and evaluate refresh cycles 12+ months ahead.
New MacBooks could be even more expensive
Jun 28, 2026
04:03 pm
What's the storyApple is rumored to be gearing up for the launch of two new premium MacBooks later this year.
The tech giant has not officially confirmed any new laptops, but Bloomberg's Mark Gurman reports that the company is working on a brand-new high-end MacBook and an updated version of the MacBook Pro.
MacBook Ultra and new MacBook Pro both launching this fall, per rumors - 9to5Mac
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