From coffee and fashion to AI and luxury watches, Emiratis are building their own brandsLast updated: June 28, 2026 | 13:105 MIN READFor Emirati entrepreneur Alaunood Obaid Al-Ali, a passion for luxury watches became the foundation of LuxchesAs Emiratis continue to carve out their place in the UAE’s growing entrepreneurial landscape, many are building businesses rooted in personal passions, cultural identity and niche interests. From apparel inspired by the country’s maritime heritage to luxury watches designed around exclusivity, cafés born from personal creativity and educational technology developed by students, local founders are proving that successful businesses often begin with a genuine connection to an idea.Get updated faster and for FREE: Download the Gulf News app now - simply click here.Alyaam: An Emirati coastal apparel brand inspired by the seaFor 24-year-old Emirati entrepreneur Mariam Hasan Almujaini, the inspiration behind Alyaam came from a lifelong connection to the sea and the UAE’s fishing culture. Alyaam is an Emirati apparel and lifestyle brand that draws inspiration from the country’s maritime heritage, coastal traditions and way of life.“Growing up, I was always drawn to the ocean and appreciated how much of our culture and traditions are connected to it. I noticed there were very few local clothing brands that represented this side of Emirati identity in a modern and stylish way,” said Maryam in an interview with Gulf News over the phone.What began as a passion project gradually evolved into a business as customers connected with the brand’s message and designs. One of her priorities was ensuring Alyaam remained deeply connected to the local community, including working with Emirati talent wherever possible.“The turning point was when I started receiving orders from people outside my immediate circle and saw customers returning to purchase from us again and again. Building a loyal customer base showed me that people genuinely connected with the brand and its message,” she said.Find Alyaam on Instagram: @al.yaamLuxches: An Emirati luxury watch brand built on exclusivity