DUBAI: Born into a family of diamond dealers, Ali Khalil left a decade-long career in London’s financial world to follow what he believes is his true calling, to create timeless jewelry through his brand Levuma.
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Founded by Khalil in 2016, the jewelry house has a long tradition in the diamond industry, beginning with his great-grandfather. In the 1930s, Khalil’s great-grandfather began trading rough diamonds in Sierra Leone.
Fast forward to 2016 and Khalil decided to name his brand after Levuma, a remote village in the southeastern part of Sierra Leone and the site of the family’s first plot of land dedicated to mining diamonds.
The fifth-generation diamantaire says he has preserved his Arab identity throughout the years, something that is mirrored in the luxury brand’s ethos. (Supplied)
