DUBAI: UAE luxury watch boutique Ahmed Seddiqi has expanded into Saudi Arabia, marking the 75-year-old brand’s first store outside the Emirates. The focus, its CEO says, is on raising awareness about niche and independent brands, offering collectors and first-time buyers in the Kingdom the full breadth of what the industry has to offer.
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The store in Riyadh offers 25 watch and jewelry brands, including several independent labels debuting in the Kingdom such as Italian labels Palmiero and Picchiotti.
Other independent brands at the boutique include Ressence, Bremont and H. Moser & Cie, while Girard-Perregaux, Ulysse Nardin and Suzanne Kalan are a few of the luxury names available.
“Our role has always been to shine a spotlight on independent watchmakers and jewelers, bridging the gap between enthusiasts and brands,” CEO Mohammed Abdulmagied Seddiqi told Arab News.
