Phumeza Stuurman (black dress), Zintle Magalela (centre) and Azakhiwe Sijila taken at Seya Location, Nxarhuni Village in East London.
An East London entrepreneur is proving that rural communities can create high value businesses by looking to the past for inspiration.
Phumeza Stuurman, founder of Rural Impaqt Bone Broth, is transforming a traditional food practice into a modern wellness business that creates opportunities for women, supports rural economic development and adds value to an agricultural by product often discarded.
Operating from Nxarhuni village on the outskirts of East London, Stuurman and her all female cooking team produce fresh chicken and beef bone broth, which is delivered weekly to customers across the city.
The business uses bones that would often go to waste, creating a circular economy model that converts agricultural by products into nutritious food while creating income opportunities in rural areas.
