Thousands of students of Delta State University (DELSU), Abraka, turned out for MTN’s Live It 100 on Campus activation, a three-day engagement that combined entertainment, gaming, brand experiences and giveaways, culminating in the presentation of a brand-new car to a lucky student.
The activation, which ran from recently transformed Campus 3 of the university into a vibrant hub of activities as students participated in games, interactive experiences, prize giveaways and entertainment programmes designed to engage and reward young people.
Speaking at the grand finale of the three-day activation, Senior Manager, Segment Marketing (Youth, Women and Teens), MTN Nigeria, Temilolu Salako, said the initiative reflects MTN’s commitment to supporting young Nigerians beyond connectivity by creating opportunities for engagement, empowerment and recreation.
According to him, MTN Pulse was designed to connect with young people in ways that support both their academic journey and personal aspirations. “MTN Pulse is an impactful campus initiative created to celebrate and support young people. We want students to have opportunities to learn, connect, showcase their talents and enjoy memorable experiences while on campus,” he said.
