As Nigeria continues to grapple with a critical blood shortage, Tangerine Insurance has launched a blood donation campaign aimed at increasing voluntary donations and raising awareness of the urgent need for safe blood.
The initiative comes amid reports that the country faces a 73 percent blood supply shortfall, underscoring the need for greater public participation and private sector support to help save lives.
Kehinde Borishade, managing director and chief executive officer of Tangerine Life Insurance, speaking at the Annual Tangerine Blood Donor Drive, organised by Total Health Trust (THT) and Tangerine Insurance in partnership with the Lagos State Accident and Emergency Centre, said, “This event shows that our corporate social responsibility is effective.
“Two years ago, I lost my son to leukemia. I donated my own bone marrow stem cells in an effort to save him. Unfortunately, he did not survive. I understand the importance of blood donation and what it means to families facing medical challenges.”
The event brought together students, professionals and members of the public at the University of Lagos on Friday to donate blood and raise awareness about voluntary donation.
