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Samsung Electronics may have an unlikely reason to welcome Apple’s first foldable iPhone: The more Apple charges for it, the less shocking Samsung’s own prices will look.
Ahead of Samsung’s expected unveiling of its Galaxy Z Fold 8 series in London in late July, its mobile business is walking into a hard launch. Memory and processor costs are climbing, leaks point to higher Galaxy prices, and Apple, absent from the category for years, is expected to enter in September with what could be the most expensive iPhone ever made.
Nabila Popal, senior research director at International Data Corporation (IDC), told The Korea Herald she expects Samsung to raise flagship foldable prices this year by about $100, and still to stay “significantly lower” than Apple’s first foldable, which IDC sees arriving near a “massive sticker price of $2,500”.
That hands Samsung something it rarely gets from Apple: pricing cover. But cover is the only thing getting easier.
